In the context of Mallory's experience with Athena Greek Yogurt, which stage of the adoption process has she reached by evaluating the nutrition label?

By evaluating the nutrition label, Mallory is engaging in the evaluation stage of the adoption process. This stage is characterized by the consumer's assessment of a product's attributes and performance to determine whether it meets their needs and beliefs. In this phase, potential buyers analyze information—such as nutritional content, ingredients, and overall value—before making a decision on whether to proceed with the purchase.

This distinct step reflects the consumer's efforts to make informed choices based on the product’s benefits and how they align with personal preferences and health goals. Understanding the evaluation stage helps marketers tailor their messaging and highlight features that potential customers may find appealing or important in their decision-making process.