In the example of Marvel movies, what was the company using when initially pricing tickets at $8 and later at $2?

In the context of Marvel movies, the company employed a strategy where they initially priced tickets at $8 and subsequently reduced the price to $2. This strategy reflects the concept of skimming pricing. Skimming pricing involves setting high initial prices for a new product or service, capitalizing on the willingness of early adopters to pay more, and then lowering the price to attract a broader audience.

By initially setting a higher price, the company can charge those who are eager to see the movie right away, potentially maximizing revenue from those customers. Once the initial demand from hardcore fans is satisfied, they reduce the price to accommodate more price-sensitive customers. This allows the company to capture different segments of the market over time, effectively increasing total sales and market reach.

It's important to note that other pricing strategies like dynamic pricing, value pricing, and loss leader pricing are characterized differently. Dynamic pricing involves adjusting prices in real-time based on demand and other factors, value pricing is focused on setting prices based on the perceived value of the product to the customer, and loss leader pricing entails selling a product at a loss to attract customers to the business, often with the expectation of making profits from other products or services. In this case, the systematic approach of starting with a high