The video featuring Sam, the travel blogger, exemplifies which type of shopping?

The correct answer is multichannel shopping because this concept refers to a shopping approach that utilizes multiple channels or platforms to research and purchase products. In the context of a travel blogger like Sam, he likely engages with various avenues to share travel-related content, such as social media, a blog, and possibly email newsletters.

By providing insights across these different platforms, he effectively encourages his audience to explore travel options through various means. This can include checking travel posts on social media, reading comprehensive guides on his blog, or subscribing to updates via email. Each of these channels serves a purpose in the customer journey, allowing for a more flexible and diversified shopping experience.

In contrast, in-store shopping would imply a physical retail environment, single-channel shopping would limit the experience to one specific platform, and omnichannel shopping typically emphasizes a seamless experience across channels, which may not be the direct focus of Sam's blogging efforts. Thus, multichannel shopping encapsulates the variety of platforms that Sam uses to attract and inform potential travelers.