True or false. The B2B (business-to-business) market has slightly less total sales as compared to the consumer market.

The statement is false because the B2B (business-to-business) market typically has a significantly larger total sales volume compared to the consumer market. This is primarily due to the scale of transactions in B2B settings, where businesses often make large purchases for raw materials, components, or equipment needed for their operations. Additionally, B2B transactions involve higher-value sales and longer-term contracts, which contribute to the overall higher sales figures compared to individual consumer purchases.

In comparison, the consumer market, while substantial and extensive in terms of the number of transactions, predominantly consists of smaller value purchases made by individual consumers. Therefore, the overall sales figures for the B2B market usually exceed those of the consumer market, making the assertion that B2B has slightly less total sales incorrect.