What is one of the questions that will be answered in Chapter 1?

In Chapter 1, one of the key questions addressed is why marketing matters to individuals who are not specializing in that field. This is important because marketing plays a crucial role in virtually every aspect of a business and influences a wide range of stakeholders. Understanding marketing is beneficial for non-marketing majors since it equips them with the insights needed to recognize how marketing strategies impact their respective fields, whether it be in sales, management, or entrepreneurship. Gaining this perspective fosters a holistic view of business operations and enhances collaboration among different departments, ultimately leading to greater success in any career path. By examining the relevance of marketing beyond the confines of specialized study, the chapter provides foundational knowledge that underscores the interconnectedness of marketing with other business functions and personal career development.