What is the primary goal of concept testing in product development?

The primary goal of concept testing in product development is to gauge customer interest and viability. This process involves presenting new product ideas to potential consumers to understand their perceptions, preferences, and willingness to adopt the product. By obtaining feedback, companies can assess whether the concept resonates with the target market, identify any areas for improvement, and determine if the idea is worth pursuing further in development.

Gauging customer interest is crucial as it allows businesses to align their product offerings with consumer demands and preferences, thereby reducing the risk of failure later in the development process. This feedback can also inform aspects of marketing strategy, product features, and enhancements based on consumer insights.

In contrast, determining production costs, finalizing pricing models, and establishing supply chain logistics are important steps in the broader product development process but do not directly relate to the initial goal of concept testing. These activities are typically carried out after a product idea has been validated through customer feedback.