What percentage of total retail sales in the U.S. are sold online?

The significance of the correct answer lies in understanding the rapid growth of e-commerce and its impact on retail sales in the U.S.

As of recent data, online sales account for approximately 10% of total retail sales. This percentage reflects the shift in consumer behavior toward online shopping, especially accelerated by recent events such as the pandemic, which drove more consumers to purchase goods online. This trend is backed by a general increase in internet accessibility, improvements in technology, and the convenience of online shopping experiences.

The choices reflecting higher percentages, such as 15% or 20%, may seem plausible given the rapid growth in online sales, but current statistics do not support these figures as representative of the total retail market at this time. Thus, selecting 10% accurately represents the established data regarding online sales as a portion of total retail sales, highlighting an important aspect of modern marketing dynamics.