What pricing strategy is used by Namaste Solar when showing customers their savings on electric bills?

The correct answer is value-in-use pricing. This pricing strategy emphasizes the value of a product or service based on the benefits and savings it brings to the consumer over time. By showcasing how much customers can save on their electric bills when they use Namaste Solar's products, the company highlights the long-term financial advantages and practicality of investing in solar energy. This approach aligns with consumer behavior that assesses the overall value derived from a purchase, rather than just the initial cost.

Value-in-use pricing reflects the recognition that the perceived worth of a solution can extend beyond its purchase price, making it particularly effective in markets like solar energy, where potential savings can substantially impact the buyer’s decision. Focusing on these savings can also position the product as more attractive compared to traditional energy sources, directly tapping into consumer desires for both savings and sustainability.