What promotional methods are typically used when the goal is pulling?

When the objective is pulling, the focus is on attracting consumers to a product or brand, thereby encouraging them to seek it out. This pulling approach is often characterized by methods that engage customers directly and foster a connection with the brand, leading them to make a purchase decision.

Social media and sales promotions exemplify effective pull strategies. Social media platforms provide a space for brands to create engaging content that resonates with audiences, allowing consumers to interact, share, and become advocates for the brand. Sales promotions, such as discounts, contests, or limited-time offers, create urgency and excitement, effectively drawing customers in and influencing them to participate.

These methods are designed to stimulate demand and get consumers interested in seeking out the product, emphasizing the importance of creating a two-way interaction that not only informs but also builds a relationship with the customer. In contrast, other promotional methods listed might focus more on broadcasting information rather than creating this direct pull effect.