What type of marketing strategy involves focusing on specific buyer needs?

The focus on specific buyer needs is best associated with target marketing. This strategy entails identifying particular segments within a market that share common characteristics and tailoring marketing efforts to meet the distinct preferences, behaviors, and requirements of those groups. By concentrating on specific buyer needs, businesses can create personalized offerings and messaging that resonate more effectively with their targeted audience, ultimately leading to higher customer satisfaction and loyalty.

Target marketing contrasts sharply with mass marketing, which aims to appeal to a broad audience without acknowledging individual preferences. This approach can overlook the nuanced desires of particular buyer segments, potentially missing opportunities for deeper engagement. Similarly, product marketing is generally concerned with promoting a specific product's features and benefits rather than aligning those traits with the unique needs of a defined customer segment. Brand marketing focuses on developing a strong brand identity and presence, which, while important, does not inherently address the individualized approach that target marketing emphasizes.