When Lay's Potato Chips are sold through many competing grocery and convenience stores, this is an example of?

Intensive distribution refers to a strategy where a product is made available at as many locations as possible to increase the likelihood of consumers purchasing it. In the case of Lay's Potato Chips, being sold through a wide array of competing grocery and convenience stores exemplifies this approach. The aim is to maximize product availability, ensuring that consumers can easily find Lay’s chips wherever they shop.

This method is particularly effective for everyday consumer goods like snacks, where convenience and accessibility are crucial factors influencing purchase decisions. By utilizing intensive distribution, Lay's can capture a larger market share and respond effectively to consumer demands across various locations. This strategy helps in maintaining a consistent presence in the market and encourages impulse purchases, which are common in snack food sales.