Which of the following activities is considered part of Promotion?

Promotion is one of the four key elements of the marketing mix, which also includes product, price, and place. Its primary focus is on activities that communicate a company's offerings to the target audience, aiming to inform, persuade, and remind consumers about products or services.

Personal selling falls under promotion as it involves direct interaction between sales representatives and potential customers. This face-to-face communication allows sales personnel to discuss product benefits, answer questions, and directly influence a buyer's decision, making it a crucial aspect of promotional strategy.

In contrast, holding inventory, market research, and distribution channels do not fit the promotion category. Holding inventory is related to the operational side of a business, ensuring that products are readily available. Market research pertains to gathering and analyzing information about consumer behavior to inform marketing strategies but does not directly promote products. Distribution channels concern the paths through which products travel from producers to consumers, addressing the logistics and placement elements of the marketing mix rather than promotion itself.