Which of the following brands are sold directly, according to marketing examples?

The reason Insomnia Cookies is the correct answer is that it specializes in selling its cookies directly to consumers through its own storefronts and online platforms. This direct-to-consumer approach allows the brand to maintain control over its product quality, customer experience, and pricing strategies. By selling directly, Insomnia Cookies can create a unique brand experience that resonates with its customers, fostering loyalty and encouraging repeat purchases.

Other brands mentioned also sell products, but they typically operate through various distribution channels, including third-party retailers or multi-brand platforms. For instance, Amazon and Walmart serve as large-scale marketplaces offering products from multiple brands, which means they facilitate a more indirect sales approach. Apple, while it does have direct sales through its own stores and website, also relies heavily on authorized retailers and carriers to distribute its products. Hence, Insomnia Cookies stands out as the exemplification of a brand focused on direct sales to the consumer, illustrating the principle of direct marketing in practice.