Which of the following is NOT classified as a selective process in consumer behavior?

Selective distribution is not classified as a selective process in consumer behavior because it pertains to a marketing strategy rather than an individual consumer's cognitive processes. In the context of consumer behavior, selective attention, selective retention, and selective perception all refer to how individuals process information and decide what to focus on, remember, or interpret based on their existing beliefs and experiences.

Selective attention involves the consumer's ability to focus on specific stimuli while ignoring others, which influences their decision-making. Selective retention refers to the tendency to remember information that aligns with existing attitudes or beliefs while forgetting the rest. Selective perception encompasses the process of how individuals interpret information based on personal biases or experiences. Together, these processes highlight the active role consumers play in making sense of the information presented to them.

In contrast, selective distribution relates to how companies choose specific outlets for their products, ensuring that they are only available through select retailers or distributors. While this strategy can affect consumer access and choice, it does not reflect an internal cognitive process that consumers engage in when they encounter marketing stimuli. Therefore, selective distribution stands apart from the selective cognitive processes integral to consumer behavior.