Which question will likely be answered in a chapter discussing earned, owned, and paid media?

The focus of a chapter discussing earned, owned, and paid media is primarily on understanding the distinctions and relationships between these three forms of media. Earned media refers to publicity gained through promotional efforts other than paid advertising, such as public relations, word-of-mouth, and social media sharing. Owned media involves content created and controlled by a brand, including websites and social media profiles. Paid media, on the other hand, encompasses all advertisement space purchased, such as pay-per-click ads, sponsored content, and traditional media buys.

The question about the difference between these types of media directly aligns with the core objective of such a chapter, which is to clarify how they function, how they can be effectively integrated into a marketing strategy, and how they impact brand visibility and communication.

The other options focus on specific aspects of advertising or historical context, which are less relevant to the definitions and comparisons of media types. For instance, cost analysis and creating advertisements pertain more to budgeting and creative processes rather than exploring the nuances of media categorization. Similarly, the historical context of advertising does not delve into the current understanding of media distinctions but rather looks at the evolution of the advertising industry overall. Thus, the second question is the most pertinent to the subject matter of earned,