Which topics are covered in Chapter 14 related to marketing practices?

Chapter 14 focuses on customer service and personal selling, highlighting their critical roles in building relationships with customers and effectively facilitating the sales process. Customer service is essential for maintaining client satisfaction and loyalty, ensuring that their needs are met even after the initial sale. Tailored personal selling efforts allow brands to engage customers by understanding their preferences and providing personalized solutions, ultimately leading to better customer experiences and increased sales effectiveness.

Additionally, emphasizing customer service directly aligns with the concept of the customer-centric approach, which is vital in today’s competitive market. The chapter likely stresses skill development in effective communication and relationship management, illustrating how these elements contribute significantly to overall marketing success. Personal selling techniques taught within this context equip marketers with the tools they need to influence purchasing decisions and foster ongoing customer relationships.