Which type of innovation requires minor changes in customer behavior?

The type of innovation that requires minor changes in customer behavior is referred to as dynamically continuous innovation. This form of innovation introduces products that are new or improved but do not drastically alter how consumers interact with them.

For example, an upgraded smartphone model with slightly enhanced features or design would fall under dynamically continuous innovation. Such innovations generally build on existing products and allow consumers to adapt their usage with minimal effort or adjustment. This contrasts with continuous innovation, which involves very small or almost imperceptible changes, and radical or disruptive innovations, which fundamentally change the market or create new behaviors altogether. Such significant shifts typically require substantial adjustments in how consumers use or think about products.